Bhooshan's Junior India Expands Reach to Africa with Wi-flix Partnership

 

We are thrilled to announce a significant milestone in our journey to become India’s first Kids' Tech-Tainment company. Bhooshan’s Junior has entered into a strategic content distribution partnership with Wi-flix, a rapidly growing streaming platform in Africa. This collaboration marks a new chapter in our mission to bring high-quality children’s entertainment to audiences beyond India.

Bhooshan’s Junior was founded with a vision to revitalize the Indian kids' entertainment segment by introducing animated intellectual properties (IPs) that resonate with children not just in India, but around the world. Our portfolio includes animated series, comics, games, AR/VR apps, and technology-enabled interactive toys that are designed to engage and inspire the next generation. As we continue to expand our reach, we remain committed to developing content that is both educational and entertaining, ensuring that children and their parents can enjoy a unique, immersive experience together.

Wi-flix has quickly established itself as a leading streaming platform in Africa, known for its diverse library of local and international content. Operating in key markets such as Zambia, Kenya, Nigeria, and Ghana, through the telecom networks of MTN, Vodafone and Safaricom, Wi-flix has become a go-to destination for 1 million viewers seeking a rich array of movies, series, dramas, and live TV channels. They are also one of the fastest growing Video-on-Demand providers, expanding to South Africa, Mozambique and Lesotho too very soon.

This partnership aligns perfectly with our goal of introducing Bhooshan’s Junior’s content to a broader audience. With Wi-flix’s extensive reach across multiple African regions, we are excited to bring our beloved characters, stories, and adventures to new fans across the continent. Through this collaboration, Bhooshan’s Junior India’s content will now be available to millions of children and families across Africa. Viewers will have access to the full range of Bhooshan’s Junior offerings.

As we look toward the future, our goal is clear: to become the one-stop solution for kids' entertainment by 2026. This partnership with Wi-flix is a significant step in that direction, bringing us closer to realizing our vision of creating a global entertainment brand that resonates with children everywhere.

We are grateful for the opportunity to share our stories with new audiences and look forward to seeing how our content will be received in Africa. Stay tuned for more updates as we continue to grow and expand Bhooshan’s Junior India into new markets.